If you want to rank in the first search result, however, you need to maintain a website that follows SEO best practices. In fact, 91% of businesses say they are happy with the ROI they received from the improvements they made to their SEO strategy based on suggestions from their SEO audit. Depending on your business, you may find a small agency meets your needs and budget. For example, a small agency is often an excellent partner for a startup. If you’re an established enterprise or SMB, however, a larger agency provides the best value. While you can partner with an agency of any size, there are unique benefits to partnering with a larger one.

Website SEO Checker & Audit Tool from SiteChecker (Free)

An Enterprise SEO audit is an in-depth evaluation of all known factors affecting an enterprise website’s ability to rank. An enterprise SEO audit should leave no stone unturned in identifying potential SEO opportunities for your business. Our suite of tools designed to help you optimize your website and SEO Anomaly improve your search engine rankings. Mind that manipulating structured data may cause penalties from search engines. For example, the markup should not describe the content that is hidden from users (i.e. which is not located in the HTML of the page). Hreflang is an HTML attribute used to specify the language and geographical targeting of webpages in multilingual websites.

Conclusion: Make SEO Auditing a Habit

GTMetrix is a web performance testing platform that provides insights into how well a website loads and offers actionable recommendations on how to optimize it. SE Ranking is a comprehensive SEO platform that offers a range of tools to help businesses optimize their online presence. General SEO reports, specific SEO reports, and even white label SEO reports are easily generated for your clients in one convenient place.

Every digital marketer should know how to conduct a technical SEO site audit, but doing so entirely “by hand” is unnecessarily time-consuming and tedious. Organic SEO refers to all white-hat SEO strategies aimed at getting your business on the first page of Google. Despite constant updates to the ranking algorithm, the SEO community is still going strong – and always figuring out what’s working and what’s not. SEO may seem like a bunch of technical mumbo-jumbo to the uninitiated. But in reality, it’s not nearly as complicated as it might seem to the untrained eye. In this article, we’ll teach you how to do SEO on your own – even if you have zero prior experience….

• As discussed extensively, SEO is a comprehensive, long-term strategy focused on optimizing individual web pages and content to rank higher in SERPs.
• If this is unusually high, your website may have duplicate or similar pages.
• Roughly two-thirds of the ranking algorithm is tied to link related signals.
• The next step is to see how people perceive and interact with your site.
• To do that, open the Site Audit module and check the On-page section (Duplicate titles and Duplicate meta descriptions).

Expert SEO Audits Since 2004

Google often modifies its search algorithm through routine updates, which usually focus on limiting spam, vetting content quality, and addressing other SEO concerns. Google PageSpeed Insights is a tool that works in tandem with the Chrome User Experience Report. It checks your website’s loading time for desktop and mobile devices and generates real-time reports on overall page speed. These evaluations help identify problems that slow down a site’s performance so you can adjust content, layout, or other hidden hindrances accordingly and improve page load times.

Another important element of on-page SEO is having sitemaps that give search engine crawlers ways to find the pages on your site. Unlock the power of advanced SEO tools and data-driven insights. That means we’ll work to keep this audit checklist up-to-date as SEO changes, so be sure to check back for new updates. If you have any additions or suggestions, please let us know in the comments below. Videos play an increasingly important role on the web, but in truth, many sites pay no attention to video SEO. This is one area where Google simply won’t “figure it out” without solid, technical SEO.

By prioritizing fixes and leveraging a strategic mindset, you’ll solve the immediate problems and set your site on a course for sustained growth. To wrap up, let’s conclude with key takeaways and the bigger picture of why all this matters. By now, we’ve covered technical, on-page, off-page, and advanced audit components. The final step is to put it all together and plan solutions – effectively turning the audit findings into an actionable roadmap. If you do have schema, make sure it’s correct and up-to-date.

A data privacy audit verifies that you’re following applicable data privacy laws and ensures you’re creating a safe space for website visitors. Search engines look for privacy-related pages when determining whether a website is high-authority. Once you’ve found these areas, adjust your CTAs, page design, or content to reduce friction. For example, if users often drop off from a product page, consider simplifying the checkout process or adding more trust signals like reviews or guarantees to keep them engaged. Link audits consider the URL source, domain, and anchor text to see if value and equity (called “link juice”) are being passed on to your page. This will gauge how much a link is helping or hurting your website’s visibility in SERPs.

In the ever-evolving world of digital marketing, auditing your SEO performance is not just beneficial; it’s essential. Understanding how your website ranks and performs can unlock the secrets to increasing traffic, enhancing user engagement, and ultimately driving conversions. This guide takes you through the intricacies of auditing your SEO, ensuring you are not only found but also memorable. Often, just a few strategic editorial links or well-crafted SEO press releases can close the gap and improve your rankings. Site speed is a Google ranking factor—and one of the most impactful elements of user experience.