E-E-A-T (aka Double-E-A-T) is a set of guidelines that Google’s quality raters use to assess the quality of search results. To illustrate, our blog generates an estimated 572K visits per month from Google. Without SEO, we’d have to spend over $0.5M on ads to get that traffic. How often should I post content is a common question most website owners ask. Off-page SEO focuses on building your site’s authority through external signals. That’s why they operate like librarians by reading content across the web and adding it to their library.

Google presents local search results with a map followed by three organic search results. For example, when users search for “restaurants in Seattle”, the SERP will present three local businesses along with a snippet of their locations in Google Maps as the top results. Local SEO is an activity of improving local businesses’ visibility on search results. It gives more exposure and allows businesses to promote their brands, products, and services to local communities. As the go-to search engine, Google processes more than 3.5 billion searches per day. Thus, ranking higher on Google search results has the potential to drive significant traffic to your site.

Last but not least, you should use the focus keyword in the anchor text of your internal links. If your focus keyword is “outdoor sports” and you’ll feature an image of a man climbing the mountain, you don’t have to use the alt text “a man performing an outdoor sport”. Here’s an example of a SERP snippet for our post on “7-step SEO strategy” with the focus keyword SEO strategy. Once you’ve established the topic, you can go back to the level of keywords and select one that will represent your topic the best – the focus keyword (also called the target keyword). We’ve covered the first step in this process – finding the right keywords – in the previous chapter.

The 8 SEO Trends That Will Shape Search in 2025

It was (and still is) the most complete guide to link building out there. Well, you need to figure out why people link to specific pieces of content in your industry. A while back I noticed SEO Anomaly that most content about “SEO tools” only listed tools. But sometimes you’re better off with content that’s completely different.

• This involves optimizing webpages, improving technical performance, and building credibility through links and engagement—so that both search engines and users see your site as valuable.
• Backlinks have been a very influential factor of search engine algorithms since the very beginning.
• When a user submits a search query, the search engine’s algorithm analyzes the indexed data and returns a list of relevant web pages, ranked by relevance and authority.
• Search engine results pages (SERPs) display both organic and paid results.

That’s because the calculations are based on slightly different metrics and algorithms. With the autocomplete feature, you just need to write your seed keyword into the Google search and the suggestions will appear automatically. Many of them have been officially confirmed by Google but many remain in the realm of speculations and theories.

Types of links

And this little shortcut helps me use internal links without having to analyze every page on my site. That said, you don’t just want to add a bunch of random internal links. Yes, random internal linking is probably better than no internal linking at all. It’s a free tool that tends to give a more accurate feel of how your site loads to actual users.

Off-page SEO covers all activities done outside your website to boost its authority and visibility. These efforts show search engines how trustworthy and reputable your site is. Search engines measure and assess their systems’ quality constantly. They use total feedback from their evaluation process to improve how their systems determine information relevance and authority.

However, ads cost a lot of money and can’t be run on a long-term basis, especially if you don’t have deep pockets. And, these are a part of search engine marketing (SEM) and not SEO. In a nutshell, SEO (search engine optimisation) is the process of optimising your website to get more organic traffic. Try to get backlinks from relevant sites that have high-quality content.

To do that, just type one of the keywords that you found into Google. If you want to dive deeper into keyword research, you can check out this video. So even though long tails have relatively low search volume levels, they’re much easier to rank for. These usually make great keywords for SEO because they come straight from Google. Keyword research is usually the first step of any legit SEO strategy.