Understanding your SEO ranking helps identify areas for improvement. SEO rankings can shift frequently, making it essential to monitor your positioning over time. SEO ranking defines where your website appears in search engine results pages (SERPs) for specific keywords. It’s typically presented as a numerical position, with #1 indicating the top result. Search engines, especially Google, use complex algorithms to determine these rankings based on numerous criteria. In this section, we will discuss the top Google ranking factors that you should focus on in your SEO journey.

Optimizing Your SaaS Landing Pages in 2025 — Whiteboard Friday

Encourage customers to leave reviews on Google and respond to them promptly. By actively encouraging customers to leave reviews, you can enhance your chances of earning a spot in the local pack and standing out among competitors. Manual actions are penalties Google imposes for violating their webmaster guidelines, such as engaging in spammy link building or cloaking. Before developing new content, assess your existing content assets. Conduct SEO Anomaly a content audit to evaluate your content’s performance, relevance, and quality.

Optimizing for Voice Search and AI

This tactic helps website owners improve their user experience by fixing broken links while allowing you to acquire new backlinks. By understanding what keywords to target and building your website content around those words, you can improve your site’s rankings in search results. This will help attract the right kind of visitors to your site who are interested in what you offer. Since user engagement metrics are clearly used to adjust the SERPs for quality, and rank position changes as a byproduct, it’s safe to say that SEOs should optimize for engagement.

When customers visit your business, you can encourage them to leave reviews. Don’t outright incentivize them to leave positive reviews, but ask that they leave their opinion of your business on the listing. If you ever need to convince your client or boss to improve page speed, try the comparison tool at Webpagetest.com which allows you to export a slow motion video. Less satisfying pages are ranked lower in search results, and every few weeks the index is updated with new data.

That’s because ChatGPT “formulates a keyword search based on your prompt,” submits it to Bing, and retrieves relevant results. When considering SearchGPT’s ranking factors, it’s important to remember the platform is still in beta, with limited access available. Our initial research found a strong correlation between SearchGPT’s and Bing’s search results, which suggests that SEO is important. Another way to tell the search engines what a web page is about (so they rank it accordingly) is through the use of structured data. If you let both the end user and the most important ranking factors as a guide, your SEO efforts should be rewarded. To crawl your site, index your web pages, and rank your content, search engines need to understand your site.

• It shows them which pages are related to one another and helps crawlers discover new pages.
• In addition to helping search engines understand your web page, this critical on-page SEO element directly correlates to click-through rates and influences organic traffic.
• It directly affects user satisfaction with search results, as Google aims to provide high-quality, relevant pages to searchers.
• Internal linking also helps with rankings and the more internal linking you will have among multiple pages with related keywords, the better.
• By matching your content with search intent, you can answer these questions and create content that people are most looking for.

While they’ve never used the term “direct ranking signal,” Google has been clear that they absolutely use click data to modify the SERP for particular queries. Because Google will continue leveraging RankBrain to promote the most relevant, helpful content, we need to focus on fulfilling searcher intent more than ever before. Provide the best possible information and experience for searchers who might land on your page, and you’ve taken a big first step to performing well in a RankBrain world. RankBrain is the machine learning component of Google’s core algorithm.