There are even a few toolsets that can help you in more than the areas we just mentioned, giving you more of an all-at-once glance at your SEO performance. SEO tools are incredibly useful, but you must understand how to use them to get the most out of them. Paid subscription tools can be highly effective and usually come with support. But if you don’t have a large monthly budget, they might be out of the question. Despite some rumors to the contrary, SEO remains one of the most valuable long-term marketing strategies for driving traffic and generating leads for your business.

Beyond just churning out content, Writesonic offers some solid SEO features like content gap analysis and automated internal linking. I also like that it helps with repurposing content across different channels and offers one-click publishing to WordPress and social platforms. And if you need search engine optimization, their SEO Mode lets you analyze your content against SERP competitors and optimize accordingly with their Surfer SEO add-on. GrowthBar is a top Surfer SEO alternative, especially useful for beginners and small teams with limited budgets who want to create SEO-optimized content. Though it may not have all the advanced features of higher-priced competitors, it hits the sweet spot between affordability, usability, and functionality.

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This chapter shows you how their robots crawl the Internet to find your site and add it to their indexes. Learn what search engine optimization is, why it matters, and all the need-to-know basics to start yourself off right. You’ll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts. Using Screaming Frog, I can export the data into spreadsheets to analyze and prioritize issues that need addressing.

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• You can also use the KWFinder keyword search tool for up to five free keyword lookups per 24 hours.
• It doesn’t offer advanced analytics, link-building features, or technical audits.
• That said, you’re going to have to put in the work to get the results you want.
• Just plug in a keyword, and boom—you’ll see exactly what’s working for your competitors and how to do it even better.
• Though you’ll need a paid account to access most of them, Semrush offers a handful of free SEO tools to help you monitor and improve your site’s search performance.

The tool’s user interface stands out for its balance of in-depth analytics and accessibility, making it suitable for both seasoned professionals and newcomers to SEO. It provides historical data tracking, a unique feature that allows an in-depth view of how keywords have performed over time, offering a strategic edge in planning. Additionally, its backlink analysis goes beyond basic insights, providing a nuanced understanding of backlink profiles essential for off-page SEO strategies. However, compared to tools like SEMrush and Ahrefs, it may lag slightly in the breadth of its backlink database. SEMrush is one of the most powerful all-in-one SEO tools available.

The rank tracking, keyword research, and link analysis are all too difficult or time consuming without one. I’ve tried to get away without paying for them; that was a mistake. I could have gained a lot more traffic by using one of these SEO Anomaly tools from the beginning. Mangools offers three different pricing plans for businesses of different levels. It also provides a 48-hour money-back guarantee and a 10-days free trial.

This section breaks down what each tool does best, who it’s most useful for, and what kind of investment to expect. Use it to find the right tools to expand your agency’s capabilities, improve an internal process, or build your skills from the ground up. Next on our list of the best SEO software in 2025 is RevenueCloudFX.

The tools in this category help you find the best keywords and typically tell you how many searches per month a keyword has, plus a bunch more. Answer The Public is a super free tool to find more “question keywords”. Unfortunately, you don’t get searches/month on the suggested keywords, but you can put them into another tool, such as Morningscore, and then the search volume showed there.

It’s built directly into the analytics platform everyone already uses. Google Analytics 4 now uses artificial intelligence to transform your website data into actionable SEO insights. I still get lost on the platform, even as a seasoned GA user. Yext allows you to create and host optimised web pages without using your website’s CMS.

Pay-per-click CTR (click-through rate) and CPC (cost per click) rates are given to help reveal the competitiveness of each keyword. That’s the best way to take advantage of AI SEO tools and maximise the value they bring to your business. If you’re ready to use AI to level up your SEO, I recommend listing the issues you face in your SEO campaigns.